B2B Website Traffic Benchmarks:

What to Expect in Your First Year
(Organic SEO vs. Paid Ads)

Here are two realistic 12-month traffic projections for a new B2B website, starting from, for example, a public launch in December 2025.

Important Context for These Projections:

B2B vs. B2C: B2B traffic is about quality, not quantity. The numbers will seem low compared to a consumer brand, but each visitor is a potential high-value lead (e.g., a company looking to buy a fleet of trucks). A single conversion can be worth millions.

The “SEO Sandbox”: New websites typically go through a 3-6 month period where Google is still figuring out their authority. Traffic growth will be slow at first and then accelerate as trust is built.

Scenario 1:
100% Organic Growth Projection

This model relies purely on the compounding power of Search Engine Optimization (SEO) and content marketing.

Assumption:

  • These projections assume that a digital marketing retainer service is active, with two high-quality, SEO-optimized content pieces being published consistently each month.

End of Year 1 Estimated Total Sessions relying on purely ORGANIC traffic: ~9,500

Scenario 2:
Organic Growth + ₱10,000/month Paid Ads

This model shows the immediate impact of a modest ad spend on top of the long-term organic strategy.

We’ll assume a 60/40 split: ₱6,000 for high-intent Google Search Ads and ₱4,000 for targeted Facebook/LinkedIn awareness ads.

Assumption:

  • Google Ads (₱6k): Avg. Cost-Per-Click (CPC) of ₱40 = ~150 clicks/month

  • Facebook/LinkedIn Ads (₱4k): Avg. CPC of ₱15 = ~265 clicks/month

  • Total Estimated Paid Clicks: ~400 – 450 sessions/month

End of Year 1 Estimated Total Sessions based on organic AND PAID traffic: ~14,300

B2B Website Traffic Projections - Organic vs. Paid Ads

B2B Website Traffic Projections: First 12 Months

A comparison of organic-only growth versus combined organic and paid advertising strategies for a new B2B website.

Scenario 1: 100% Organic Growth

Scenario 2: Organic Growth + ₱10,000/mo Paid Ads

While the organic-only approach builds a valuable, long-term asset, the combined approach (Scenario 2) is highly recommended.

The modest monthly ad spend provides immediate, tangible results and delivers valuable conversion data from the very first month. This keeps stakeholders engaged and provides a consistent flow of leads while the powerful, long-term SEO engine is warming up. It’s the best way to maximize your return on investment from day one.

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