3-DAY TRAINING FOR MARKETING NEWBIES

From Aesthetics to Analytics:

A 3-Day Mentoring Series to Transform Your Raw Marketing Talent into ROI-Driven, Values-Anchored Assets for Your Business

September 14 - 16, 2026
02:00PM - 05:00 PM, PHT

Is this your painpoint, too?

You hired a brilliant Gen Z marketer. They know the trends, they make beautiful graphics, and they understand social media better than anyone in the room.

But despite the aesthetic feeds and the increasing views,

you are left asking: Where are the sales?! How does this align with our company’s targets?!

When digital natives operate without a strategic business foundation, they tend to work on fleeting metrics- chasing the algorithm without understanding the bottom line. It’s not their fault; they just haven’t been shown the bridge between creativity and commerce.

Welcome to A2A!

A Marketing Mentorship Series for Gen Zs. Running from September 14 to 16, this intensive 3-day program serves as your company’s outsourced Senior Marketing Director and Lead Trainer for your newbies.

 

This training will serve as the “adapter” to connect your boardroom and your digital natives. We will take your team’s raw, aesthetic creativity and ground it in solid, revenue-generating business fundamentals.

 

They won’t just listen to theory- they will return to the office with a customized marketing engine built specifically for your brand!

What Your Team Will Learn

Meet our Lead Trainer

Gretchen Veran Keynote Speaker

Gretchen Veran is the Founder of Get Smarter and Better and a seasoned Digital Transformation Consultant with over a decade of multi-industry experience spanning the EdTech, FinTech, B2B, and retail sectors. She holds a Certified Digital Marketing Program credential specializing in Analytics from the Asian Institute of Management and is a Meta Certified Digital Marketing Associate (2024). 

 

Throughout her career, Gretchen has actively mentored marketing juniors, trained teams on how to build strategic funnels, and collaborated with major organizations including Globe, GCash, Smart, Maya, AirAsia, Cebu Pacific, USAID, Grameen, MercyCorps and Oxfam.

 

By leveraging her academic grounding in Foreign Service, she applies vital diplomatic skills to navigate the nuanced world of business, leadership, and marketing, making her the perfect “adapter” for translating C-suite business objectives into modern digital execution.

 

Beyond her corporate achievements, Gretchen is profoundly anchored as a teacher and mentor at heart who thrives on educating and enabling both SMEs and the youth. Drawing from 16 years of dedicated servant-leadership with The Feast and her personal experience as an older sister to two Gen Zs, she possesses a uniquely authentic ability to connect with the next generation of digital natives.

 

Colleagues and clients alike praise her insatiable curiosity and her bottomless patience when it comes to teaching technical skills to others, allowing her to help young professionals grasp complex strategies without the overwhelm.

Trusted by the Teams Behind the Brands & Schools that You Know

Real Companies. Real Results.
A 5-Star Google Track Record!

Google
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Trisha Mae Ramirez
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If I'll describe Gretch and her awesome team's work, it would be: G - Growth and goal-driven S - Straightforward and strategic B - Bold and bright ...and if that's not enough to put trust to their capabilities, I don't know what will. GSB is a gem. ;) - Trisha of GreenDev
Google
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Sam Tabuena
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It was truly an honor to work with Ma’am Gretchen Veran. Her patience and professionalism are highly commendable, especially during our seminar where we encountered several on-the-spot changes. Despite these challenges, she was able to adapt quickly and handle the situation with grace, showing her flexibility and dedication as a speaker. What stood out most was her ability to deliver meaningful and relevant insights even with the limited time given. She ensured that the participants not only understood but also absorbed the key points of her talk. Her clarity, confidence, and engaging delivery made the session both informative and impactful. Overall, Ma’am Gretchen is an excellent speaker. She has the remarkable ability to connect with her audience while ensuring that her message is clear and valuable. Working with her was a privilege, and I would gladly recommend her to any future event or engagement.
Google
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Danpaul Mahinay
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Thank you Gretchen for the crash course "From Purpose to Profitability through Digital Marketing". Indeed, it was a practical learning of digital marketing driven by a deep sense of purpose beyond the profit motive. I'm excited to apply all my learnings.👌
Google
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Kathleen Reverente (Kate)
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Thank you, Gretchen and the rest of the team for an enjoyable learning experience. I can easily apply all the concepts that I learn from this. As a newbie in digital marketing, I appreciate how the worksheets provided me with a starting point for Tito Steef. I will always keep this in mind: P.E.R.A.: Plan-Execute-Review-Assign. If there are future deep dive classes, I will sign up again!
Google
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pierre marmonier
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The assistance of Gretchen and her team has been essentials for us over the past years
Google
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Jon Diomampo
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It’s awesome working with Gretchen and the GSB team! You guys displayed remarkable patience in conversing with us, listening to our stories on what we’re doing and how we’re doing things in line with our spiritual family’s mission of making disciples. It was a delight how the baselining process was done. You guys managed the project extremely well - handled the work breakdown systematically and efficiently phased things in a workable timeline. And, I appreciate so much the time given for user experience and feedback. And making yourselves available for tech support as we move towards adoption of the Mission Machine (thank you coining this as well!) for use by our “feasters” in the Feast Ortigas District of the Light of Jesus Family community. On behalf of our District Head - Bro Obet Cabrillas, thank you and great job GSB! Truly you are GSB - God’s Special Blessing to our community! God bless all of you! Jon Diomampo Feast Builder, The Feast Timog Discipleship Coordinator, Feast Ortigas District Light of Jesus Family
Google
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Leonard Co
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Listens to customers. Responsive to feedback. Works fast. Produces results. What more could you ask for?
Google
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Melissa Moran
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It was both a privilege and a pleasure partnering with Gretchen Veran of Get Smarter and Better (GSB) during our KLIK Mobile Education (KLIKme) Pilot Program in 2023-2025. As KLIKme serves out-of-school youth and adults in 9 partner-communities in Luzon, Visayas, and Mindanao, guiding our learners to successfully complete the DepEd ALS Program is only an interim goal. They need to start earning soonest. So we were delighted to discover GSB! Through the 12-session online course on Digital Marketing that Gretchen designed for KLIKme, over 50 of our learners gained immediate practice with tools they could apply to their own products and services or offer to potential clients. Beyond providing skills training, however, Gretchen's sessions offered our learners a lot more. Each weeknight class provided fun interaction, a helpful sounding board for questions, and genuinely personal concern and encouragement in an area that was surely intimidating to former HS dropouts who never dreamed they could use their gadgets to create something useful -- and possibly earn from it! For this, we at KLIKme are truly grateful to Gretchen and GSB. Your service is clearly not just about sharing digital-age knowhow. It is about extending hope. Till our next collaboration! Melissa Y. Moran / COO & Content Director KLIK Mobile Education
Google
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Andreis Catering
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Thank you so much Ms. Gretchen for building our website. They were professional, responsive, and understood our needs perfectly. We highly recommend Get Smarter and Better to anyone looking to create a professional and effective website for their business. God bless you, Ms. Gretchen! More power!

On a mission to grow every Filipino SME’s ROI (revenue, organization and imapct) through marketing, training and systems.

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