Serving Up Success:
How Andrei's Catering Mastered Digital & Online Leads with GSB
Meet Andrei's Catering:
Manila's go-to for delicious food and dedicated service at decent rates!
Andrei’s Catering Manila (andreiscatering.com) is a highly regarded catering service provider, celebrated for delivering delicious and impeccably presented culinary experiences throughout Metro Manila. They expertly cater to a discerning clientele, including corporate accounts planning significant events, business owners hosting important functions, and HR and procurement departments seeking reliable, high-quality food services. With a steadfast commitment to exceptional food and seamless service, Andrei’s Catering has established itself as a trusted name for making every occasion both special and successful.
The Challenge: An Underperforming Website Hindering Growth & Efficiency
When the owner of Andrei’s Catering first connected with our founder, Gretchen Veran, in late 2020—inspired by her insightful talk at the Feast Conference—they faced a common yet critical business hurdle. Their existing website, though online since 2016, had become stagnant and was significantly underperforming. The owner astutely recognized the website’s crucial role, stating, “This is the reason I get found on Google search, it makes online inquiries easier and more efficient and enables our potential customers to research about us before they inquire.” However, their current site fell short of these vital objectives: it wasn’t optimized for search engines, lacked effective lead generation mechanisms, and didn’t provide the seamless research experience potential corporate clients require. They needed a comprehensive digital overhaul to transform their website into a true business-generating asset and to empower their team for the future.
Our Solution:
A Holistic Digital Revamp & Continuous Empowerment Program for Andrei's Catering
Our dynamic partnership with Andrei’s Catering, which commenced in February 2021 and continues to flourish, has been a journey of thorough digital transformation and sustained team empowerment. GSB delivered a multi-faceted, integrated solution:
New SEO-Optimized Website Development & Launch
We designed and developed a brand new, mobile-responsive website for andreiscatering.com from the ground up. This included a search-engine-optimized homepage, intuitive menu pages, a compelling ‘About Us’ section to build trust, professional contact systems, a blog platform for future content marketing, and strategically designed inquiry forms.
Automated Lead Capture & Email Marketing Integration
A key feature was the implementation of smart email automation loops. For instance, a prominent “Request for Menu” button allows visitors to receive the catering menu instantly as a PDF to their nominated email address, effectively acting as a lead magnet that captures potential customers’ email addresses and phone numbers for targeted follow-up.
Essential Website Functionality & Performance Optimization
The new site was fortified with crucial plugins and configurations for advanced SEO, integrated live chat for instant communication, Google Analytics & Search Console setup for performance tracking, Meta pixels for effective Facebook ad retargeting, robust antispam and security measures, and ongoing speed optimization.
Customized Team Training & Knowledge Transfer
Upon the website turnover in April 2021, we provided Andrei’s Catering with a fully customized online course, “Andrei’s Manila Exclusive Digital Marketing Training”. This comprehensive program was solely designed to ensure their in-house team was fully equipped to confidently handle both the website’s backend and frontend content management. The training included recordings of our tutorial sessions on maximizing email marketing effectiveness and leveraging insights from website data, plus a dedicated module on running impactful Facebook ad campaigns that link to their website for efficient retargeting.
Ongoing Support & Adaptive Skill Refreshers
Demonstrating a commitment to continuous improvement, Andrei’s Catering re-engaged our services in September 2022 to train new marketing personnel and update their team’s existing skills on the latest Facebook advertising strategies and lead generation techniques, fostering greater in-house self-sufficiency. Most recently, in October 2024, we once again facilitated their essential website updates and plugin maintenance, underscoring the value of our long-term support commitment.
The Results: Top Google Search Rankings, Consistent High-Quality Leads & An Empowered, Self-Reliant Team
Our nearly four-year, deeply collaborative partnership has empowered Andrei’s Catering Manila to achieve significant, measurable, and sustainable digital success in the competitive Metro Manila market:
Top Google Search Engine Visibility
Their strategically rebuilt website and optimized Google My Business profile now consistently appear on Page 1 of Google search results for highly valuable, intent-driven keywords such as "decent catering service Manila," "best and affordable catering services in Metro Manila," and "trusted catering service provider in Manila."
Consistent & Qualified Lead Generation
Since its launch in April 2021, the new website has successfully captured close to 500 qualified inquiries, providing Andrei's Catering with a steady, reliable flow of catering projects and valuable repeat customers, directly impacting their bottom line.
Empowered & Self-Sufficient In-House Marketing Team
Through our bespoke training programs and ongoing mentorship, Andrei's team, including newly onboarded personnel, has become proficient in confidently managing their website's backend and frontend, and in independently running effective Facebook advertising campaigns, significantly reducing their reliance on external agencies for routine tasks.
Streamlined Inquiry & Efficient Onboarding Process
The optimized website forms and automated notification systems have made their online inquiry and initial client engagement processes significantly more efficient and professional for both their internal team and potential customers.
Enhanced Brand Credibility & Professionalism
The modern, SEO-optimized website acts as a powerful digital storefront, presenting Andrei's Catering as a highly credible, trustworthy, and leading provider in the Metro Manila catering scene.
A Testament to Enduring Trust & Long-Term Partnership
The repeated engagements and continued reliance on our comprehensive services for website updates, system checks, and advanced team training over nearly four years stand as a powerful testament to the deep trust Andrei's Catering places in GSB and the consistent, evolving value we deliver in line with our "Get Smarter and Better" promise.
Customer reviews
Andrei's Catering & GSB: A Recipe for Sustained Digital Success – Key Highlights
Our enduring, nearly four-year partnership with Andrei’s Catering Manila has transformed their online presence from a static liability into a thriving lead-generation engine and a testament to their brand’s quality. Here’s how we cooked up this success together:
1. Developed a new, SEO-first website
2. Achieved and maintain Page 1 Google rankings
3. Generated nearly 500 qualified inquiries directly through the website
4. Empowered their in-house team
5. Built an unbreakable, trusted long-term partnership
1. Developed a new, SEO-first website
complete with automated lead capture (e.g., for menu requests) and essential marketing plugins, then empowered their team with a fully customized online training course for confident site management.
2. Achieved and maintain Page 1 Google rankings
for crucial local catering search terms like “best catering service Manila,” significantly boosting their online visibility and organic inquiries.
3. Generated nearly 500 qualified inquiries directly through the website
creating a consistent and reliable flow of new catering projects and valuable repeat business.
4. Empowered their in-house team
through multiple, targeted training engagements (including for new hires) on critical areas like website management, Facebook Ads, and effective email marketing, fostering true self-sufficiency.
5. Built an unbreakable, trusted long-term partnership
(spanning almost 4 years) characterized by repeat engagements for advanced website updates, system checks, and continuous team skill enhancement, demonstrating profound and sustained value delivery.
Is Your Service Business Ready for a 'Smarter & Better' Digital Transformation & Growth?
Andrei’s Catering Manila’s journey from an underperforming website to a top-ranking, lead-generating online presence showcases the incredible power of a strategically implemented digital ecosystem combined with an empowered internal team. If your Filipino service business needs a high-performing website that truly converts, effective lead generation systems that deliver consistently, or expert training to upskill your team for digital success, GSB provides tailored, comprehensive solutions designed for real, measurable growth and lasting impact.