Syncright Built the Better Product, We Helped the World See it
Star Communications: A Filipino Pioneer Rediscovering Its Voice
Star Communications Holdings Corporation has been quietly shaping the Philippine tech scene since the 1990s. Long before GPS became a household term, they were already programming microcontrollers and building their own vehicle tracking systems under the “3rdEye” brand. Their work wasn’t just early — it was homegrown, designed and made by Filipinos, for Filipinos.
Today, that same spirit lives on in SyncRight, their line of GPS-synchronized clocks. These clocks aren’t just accurate to the second — they’re proudly built here, and trusted by institutions like the Department of Transportation, the Bangko Sentral ng Pilipinas, and San Miguel Corporation. When Civil Aviation Authority of the Philippines, the MRT-3, and the EDSA Busway needed precise, visible time, they turned to SyncRight.
The Challenge:
Being the best isn't enough
Even with a proven track record, a DOST-certified product, and unmatched local support, SyncRight was getting drowned out — lost in a market crowded with cheap, error-prone clocks and complicated foreign systems with long support chains.
StarComm had built the better product. But they weren’t telling their story.
Our Mission:
Help the Right People Learn About SyncRight
That’s where we came in. We worked with StarComm to help them speak more clearly and confidently. We didn’t just build a website — we built a stage where their work could be seen, their values understood, and their advantages recognized. Because the truth is, SyncRight doesn’t just keep time. It keeps operations running smoothly, teams moving together, and decisions anchored in certainty.
Our role was to make sure the right people finally heard that.
We embarked on a collaborative mission with Star Communications to revitalize the SyncRight brand and construct a powerful digital platform that would truly honor their legacy and capture their target market. Our multi-faceted approach included:
Modern Branding for SyncRight
We developed a refreshed brand identity that highlighted SyncRight’s Filipino heritage, precision engineering, unparalleled quality, and the robust reliability demanded by high-stakes enterprise clients.
Strategic Website Development (syncright.ph)
We built syncright.ph from the ground up, envisioning it not merely as an online catalog, but as a dynamic marketing engine and sophisticated B2B lead generation tool. The site was meticulously designed to:
- Prominently showcase their impressive roster of clientele (Malacañan, Supreme Court, MRT, etc.) and DOST certifications.
- Clearly articulate the distinct benefits of local manufacturing and superior after-sales support compared to international competitors.
- Feature comprehensive FAQs and educational guides on the critical value of precision GPS clocks, establishing SyncRight as a thought leader.
Innovative
"Add to Quote" E-commerce Functionality
Understanding their B2B sales process and the need to avoid public price disclosure to competitors, we transformed standard e-commerce buttons. Instead of “Add to Cart,” users see “Add to Quote.” This masterstroke converted the website into an effective lead generation machine, capturing detailed inquiries for specific SyncRight GPS clock models directly.
Maximum SEO Structuring & Content Strategy
The entire website architecture and all content were carefully structured and optimized for search engines from day one, aiming for top visibility for relevant industry keywords.
Streamlined Lead Qualification Process
Inquiry forms on the website were strategically designed to capture all necessary details from potential clients, enabling the SyncRight team to efficiently qualify leads and enter initial meetings better prepared.
The Results: Top Rankings, Qualified B2B Leads, and Reclaimed Market Authority
The launch of syncright.ph, powered by a strategic digital approach, marked a significant turning point for Star Communications. In approximately two years, the impact has been clear and compelling →
Dominant Search Engine Performance
SyncRight now consistently ranks within the top 3 spots on Google Philippines for crucial industry keywords such as "GPS clock manufacturer Philippines" and "GPS clock supplier Philippines," demonstrating the power of our meticulous SEO work.
High-Quality, Specific B2B Leads
The bespoke "Add to Quote" system is a resounding success, regularly delivering qualified leads directly to their inbox, with prospective clients already indicating the precise SyncRight GPS clock models they are interested in.
Enhanced Client Engagement & Credibility
The comprehensive, professional information available on syncright.ph—showcasing their prestigious client base, certifications, product excellence, and Filipino heritage—significantly eases the process of establishing trust and credibility with potential enterprise clients, making sales conversations more focused and productive.
Solidified Online Authority & Differentiation
The website now serves as a powerful digital flagship, effectively educating the market, highlighting SyncRight's legacy and quality, and clearly distinguishing them from overseas competitors by emphasizing local expertise and accessible support.
Empowered Sales & Inquiry Management
Detailed inquiry forms provide the SyncRight team with crucial information upfront, enabling better lead qualification, more efficient follow-up, and more insightful initial meetings with prospective clients.
This transformative journey with Star Communications and their SyncRight brand showcases how the “Get Smarter and Better” philosophy—combining insightful branding, strategic web development, and intelligent lead generation systems—empowers even long-established Filipino pioneers to reclaim their leadership and thrive in today’s digital-first world.
Customer reviews
SyncRight's Digital Resurgence: The Highlights
Our partnership with Star Communications was focused on leveraging their incredible legacy and product excellence to build a dominant online presence for SyncRight GPS clocks. Here’s a snapshot of how we achieved it:
- Developed modern branding and a new, marketing-driven website (syncright.ph) from scratch, showcasing their Filipino heritage and prestigious clientele.
- Implemented a robust SEO strategy, catapulting SyncRight to top 3 Google rankings for key terms like “GPS clock manufacturer Philippines.”
- Engineered an innovative “Add to Quote” e-commerce system, transforming their website into a highly effective B2B lead generation tool for specific product inquiries.
- Powerfully established their credibility and authority by highlighting DOST certifications, local manufacturing advantages, and superior after-sales support.
- Streamlined their sales process with detailed inquiry forms, enabling better lead qualification and more productive client engagements.
Is Your Business Ready for a 'Smarter & Better' Digital Presence?
Whether you’re a pioneering Filipino company with a rich legacy like Star Communications, or a growing SME aiming to carve out your niche online, GSB provides tailored digital solutions designed for real impact. Let’s discuss how we can build your success story.